Webby Award winning digital expert with 15+ years of experience.
Work
I’ve been working with digital content since I first typed out a short story on an outdated Apple computer in elementary school. Since then I’ve worked for startups, Yahoo!, won a Webby, and worked with clients that span a diverse array of industries and services. I also managed digital marketing and communications for Thorn, managing all digital channels from content/campaign development to social media to marketing operations and everything in between.
Most recently, I launched, operated and sold a newsletter business that reached over 200,000 subscribers.
Approach
I have always straddled the line between data and creativity. Data paints a picture, but only the outline. It’s up to human intuition and creativity to color it in.
I believe we do our best work when we’re personally invested. That means giving trust, enabling those around us to have an equal voice at the table, and being willing to fail.
Also: donuts. All the donuts.
Information Campaign
In response to the viral misinformation spreading across social media regarding child exploitation, I developed a campaign for Thorn to combat it. This required heavy research, careful documentation, and executive buy-in on a strategic creative campaign based in data. The result of this social first campaign, utilizing an omni-channel approach, was over 1M organic impressions.
Safer go-to-market
Drove all digital strategy and execution of the Safer go-to-market.
Developed GTM strategy from scratch alongside a lean team of ~three people.
Gained buy-in from executives and stakeholders.
Managed freelancers and agencies to produce collateral, including conversion-optimized website, white papers, media briefs, blogs, product copy, and much more.
Secured client testimonials.
Managed tasklist and project timelines.
Writing clips
Thorn blog: Online grooming overview
At Thorn I had to take extremely difficult topics and find a way to talk about them to the public. This also included highly technical information.
Ghostwriting: How investors can prevent another Theranos from blowing up their portfolio
Through ghostwriting, I’ve interviewed experts and written in their voices in fields spanning investment, healthcare, fintech, environmental science, brand marketing, and much more.
B2B content marketing/whitepapers: The Truth About DAM: How Using Digital Asset Management Right Can Solve Your Marketing Woes
Extensive experience writing for customer personas and strategizing to support the customer journey.
Additional clips available here.
Sounds Local
Acted as creator and executive produce for the MapQuest web series, Sounds Local, which was a Webby Honoree in 2017. Acted as executive producer for the series, built series website, and planned release event.
Web development
I’m no engineer, but I can write some code and understand what goes into web development. I built this website for QOMPLX, who needed a marketing website that was more powerful and robust than a WordPress or SquareSpace site. I ended up using Ghost, a headless CMS with a fully customizable front end.